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Thermal printing uses chemically treated thermal media that turns black as it passes under the thermal print head, and thermal printing does not use ink, toner, or ribbon, saving costs, and the simplicity of the design makes thermal printers Durable and easy to use. Thermal printing does not require ribbon, so the cost is lower than thermal transfer printing.

Thermal transfer printing heats the ribbon through a thermal print head, and the ink fuses onto the label material to form the pattern. The ribbon material is absorbed by the media and the pattern forms part of the label, providing pattern quality and durability unmatched by other on-demand printing technologies. Thermal transfer printing accepts a wider variety of media than thermal printing, including paper, polyester and polypropylene materials, and prints patterned text that lasts longer.

In terms of application scope, thermal printing technology is usually used in supermarkets, clothing stores, logistics, retail and other industries that do not have high requirements for barcode printing; while transfer printing technology is mostly used in manufacturing, electronics, chemistry, manufacturing, medical, retail, Industry sectors such as transport logistics, public services and government agencies.